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AI model photoshoots Made for clothing brands

In the Figur Design Studio web app, you run shoots yourself without photo or editing skills.

Start in Design StudioSee how a shoot runs

You send

The product photo: a dusty blue peplum waistcoat and wide-leg trousers on a ghost mannequin
Product photo

Figur returns

Front shot: the co-ord set on a model in a glass office lobby
Front
Leaning on a lobby column
Lean
Side shot, shoulder on the column
Side
Back shot of the waistcoat
Back
Detail of the waistcoat's buttons and peplum
Detail

How a shoot runs.

You make four choices. Figur does the photography.

What goes into one photo
  1. You choose
  2. Scene Glass office lobby
  3. Model Mrunal, from the library
  4. Your garment Co-ord set, from a photo
  5. Figur plans
  6. Pose Standing, body angled, face to camera
  7. Light Daylight through the glass wall
  8. Camera Sized for Myntra (3:4), front view, head to toe
  9. Final photo You approve it

Shots and takes.

Shot
One planned picture of the photoshoot.
Take
One try at a shot. You choose how many takes per shot, and the one to keep.

Take 1

Take 2

Main

Front

Back

Side

Detail

Main shot, take 1: standing against a sunlit wall in the black embroidered kurta set
Main shot, take 2, kept
Kept
Front shot, take 1: seated on the floor
Front shot, take 2, kept
Kept
Back shot, take 1
Back shot, take 2, kept
Kept
Side shot, take 1, kept
Kept
Side shot, take 2
Detail shot, take 1, kept: the placket buttons and the embroidered dupatta
Kept
Detail shot, take 2

One real photoshoot, nothing removed.

Shots
5
Takes per shot
2
Passed the check
10 of 10
Kept by the brand
5
First take to last
4 min 34 s
See all photoshoots

Checked before you see it.

Photos that fail a check are automatically fixed. Failures and retries are never charged.

The garment as the brand sent it: large white lettering on a black dress
Asked for: your dress print
The rejected take: the white lettering is broken and letters are missing
CHECK FAILED · NO CHARGE

Garment. Your dress has a letter print. This photo has letters missing and out of place.

The planned pose: turned to the side, the far hand on the hip
Asked for: a side turn
The rejected take: she faces the camera instead of turning to the side
CHECK FAILED · NO CHARGE

Pose. You asked for a side turn, far hand on hip. In this photo, she faces the camera.

The planned crop: a back view cut at the thighs
Asked for: a crop at the thighs
The rejected take: full body, feet and floor showing
CHECK FAILED · NO CHARGE

Framing. You asked for a crop at the thighs. This photo shows her full body down to the floor.

The model the brand picked, looking straight at the camera
Asked for: a calm, direct gaze
The rejected take: her eyes look down
CHECK FAILED · NO CHARGE

Model. You asked for a calm, direct gaze. In this photo, her eyes look down.

The planned scene, close up: a carved column in front of lit arches
Asked for: this courtyard
The rejected take, close up: the column is gone and the arches are changed
CHECK FAILED · NO CHARGE

Background. You asked for this courtyard. A carved column is missing and the arches have changed.

The planned light, close up: hard sun from the left, shade on the face and neck
Asked for: strong sun from left
The rejected take, close up: soft, even light with no shade on the face
CHECK FAILED · NO CHARGE

Light. You asked for strong sun from the left. This photo has soft, even light.

From sarees to suits

Models
54Women and menAges 18 to 44Slim, athletic, balanced, fullerPunjabi, Gujarati, Marathi, Bengali, Tamil, Telugu
Garments
190 categoriesSaree, lehenga, anarkali, sherwani, bandhgala, dress, jeans, footwear
Scenes
195Studio, outdoor and plain sets
Shots
1,1613 to 8 shots set up in every scene
New
35 models in October
  • Silk saree in a Chettinad pillared hall

    Silk saree

  • Tuxedo in a black-tie bar

    Tuxedo

  • Pink trouser suit on an office rooftop

    Pink trouser suit

  • Bridal lehenga in a Shekhawati painted dalan

    Bridal lehenga

  • Silk saree by a brass lamp on kota stone

    Silk saree

  • Mustard kurta in a Jodhpur blue lane

    Mustard kurta

  • Sequin mini dress in a burgundy velvet room

    Sequin mini dress

  • Kurta and mundu in a Kerala nalukettu

    Kurta and mundu

  • Red maxi dress by a terrace pool

    Red maxi dress

  • Waistcoat and trousers in a tailor's atelier

    Waistcoat and trousers

  • Kurta set with dupatta in Lodi garden

    Kurta set with dupatta

  • Green wrap dress in a sand studio

    Green wrap dress

  • Oxford shirt and chinos in an Irani café

    Oxford shirt and chinos

  • Saree in a sandstone arcade, Mughal garden

    Saree

  • Green kurta set in a maroon velvet room

    Green kurta set

  • Linen shirt at a Goa beach shack

    Linen shirt

  • Rust linen dress by a sheer curtain

    Rust linen dress

  • Anarkali before a red sandstone haveli

    Anarkali

  • Kurta on an Udaipur rooftop

    Kurta

  • Olive shirt dress at a café window

    Olive shirt dress

  • Printed kurta on a colonial verandah

    Printed kurta

  • Saree on a bottle green seamless

    Saree

  • T-shirt and jeans in a sunlit room

    T-shirt and jeans

  • White T-shirt on a red seamless

    White T-shirt

  • Sequin mini dress, detail

    Sequin mini dress

  • Green kurta set, detail

    Green kurta set

  • Linen shirt, detail

    Linen shirt

  • Silk saree, detail

    Silk saree

  • Saree, detail

    Saree

  • Kurta, detail

    Kurta

  • Mustard kurta in a Jodhpur blue lane, seated

    Mustard kurta

  • Kurta set with dupatta in Lodi garden, by a tree

    Kurta set with dupatta

  • Pink trouser suit on an office rooftop, seated

    Pink trouser suit

  • Kurta on an Udaipur rooftop, seated

    Kurta

  • Red maxi dress by a terrace pool, from the back

    Red maxi dress

  • Olive shirt dress at a café window, seated

    Olive shirt dress

  • Printed kurta on a colonial verandah, leaning

    Printed kurta

Why not ChatGPT or Gemini?

  1. 01

    Ready-made libraries

    In ChatGPT or Gemini, you supply images of every model, scene and outfit.

    Models, scenes, poses and garments come included with Figur.

  2. 02

    Consistent models

    The face can change between images.

    Save a model once and use the same face in every new shoot.

  3. 03

    Consistent shots

    The set, props and light can change between images.

    Every shot of a product has the same set, props and light.

  4. 04

    No prompting needed

    You write a prompt for each image.

    Pick a model and a scene. Figur plans each shot's angle, light, framing and pose.

  5. 05

    Agentic quality checks

    You check each image yourself.

    Figur compares each image with your product photo before you see it.

  6. 06

    Marketplace ready

    You resize and export each image yourself.

    Images come out at Myntra, Amazon India, Nykaa or Shopify sizes.

Get your first photoshoot free.

Usually 6 to 7 images. One free photoshoot per brand.

Get photos the same day

By email

  • Send a garment photo and we make your photoshoot.
Get free sample

Create your own photoshoot

Design Studio

  • Ready in about 5 to 6 minutes.
Sign up free
  • Paid plansComing soon!Book a call
  • Failed imagesNo charge if an image fails Figur's checks.
  • GST invoiceFor every paid photoshoot.
The product photo you send: the orange embellished kurta set on a ghost mannequinYour photo
The photoshoot: the orange kurta set on a model, front, in a marble jaali pavilionFront
Three-quarter portrait, seated by the jaaliFront
Over the shoulder, the dupatta's borderBack
Close-up of the yoke embroideryDetail

The fine print.

Rights, data, garments and billing: the questions brands ask before their first shoot.

Not answered here? Email us · a person replies the same day.

Rights

Can I use the images on my store?

Yes. Use them on your own store and on marketplaces, including the images from your free photoshoot. You own the images, so you can use them in ads too.

Are the models real people?

No. Each model is made by AI from a written description. No photo of a real person is used to make them.

Do I need to label AI images?

Some marketplaces ask for it. Amazon asks sellers to tag images that show AI-made people.

Your data

Is my garment used to train AI?

No. Your photos and your images are never used to train AI models.

How do I delete my photos?

Email team@figur.fit and we delete them for you.

Who can see my shoots?

Only people in your account. Your garments, models and photoshoots are private to your brand.

Garments

What photo should I send?

One clear photo of the garment: flat-lay, hanger, mannequin or worn. A back photo helps the back shot.

What doesn't work yet?

Kidswear. Swimwear and innerwear can be refused by the image model's safety filter. Sequins and sheer fabrics: not tested yet.

Can I add the rest of the outfit?

Yes. Pick the other pieces, or let Figur style the outfit around your garment.

Billing

How many images do I get?

Each plan includes a number of photoshoots a month. Extra photoshoots cost ₹500 each. Failed takes are not charged.

How do I pay?

In the app, through a secure checkout. Pay by UPI, card or bank transfer.

Do unused photoshoots carry over?

Yes. Unused photoshoots stay in your account when your plan renews.